Medical animation videos combine the worlds of advanced technology and medicine is a way that makes medicine accessible to all target audiences.
Medical animation videos technology demonstrate medical procedures, the step-by-step operation of a medical device, chemical processes or a drug Mechanism of Action (MoA) in the human body. Aesthetics Procedures etc. – in a realistic and understandable manner, allowing the viewers to “travel” inside a virtual human body and explore its mechanism.
The purpose of Medical Animation Videos
The medical animation videos serve as an effective tool to showcase different healthcare products to different audiences, such as: promotional videos for a medical product, training for healthcare personnel, demonstration of home-operated medical device for patients, display in exhibitions, marketing presentations for investors and more.
The production of Medical Animation Videos requires the latest state-of-the-art technologies as well as the most compelling creativity. Virtual-Point, for example, a leading company with over 20 years of successful projects, is renowned for its precise, innovative, visually stunning medical animations that demonstrate a full range of medical processes such as the intricate activity in the human body, simulation of a medical device’s operation, above and below the surface, visualization of the impact of a drug on a cell – all customized as per the customer’s requirements and adapted to different target audiences and purposes.
A video production lasts an average of one month to three months, depending on the scope of the requested work, The process is done in stages, such as: concept briefing, research, data collection, scriptwriting, studio work, editing – up to the full completion of the video. A medical animation could last between 4 to 10 minutes.
Medical animation videos’ advantage is that they deliver a complex product or procedure in a clear, engaging, memorable, fast and economical manner to a vast variety of audiences.